Reach multiple audiences with your message

If so . . . how can you reach as many people as possible to let them know about it?

To reach the most potential customers, use more than one channel of communication.

Options are endless. Here are just a few ways to take your message to the public:

- One-to-one
Over coffee or via message, text, email, phone.
- Face-to-face
Speak at small group gatherings, like meetings.
- Discussion
Plan a meeting or focus group to discuss ideas.
- Surveys
Reach your audience through phone or online surveys that convey your message and get input.
Surprise people with hand-written note cards carrying your message.
Letters
Compose letters to deliver your message to multiple people via U.S. mail.
Email
Send short, but clever, messages via email.
Social media blurbs
Post concise messages on Facebook, Twitter, Instagram, LinkedIn, etc.
Blogs
Start a blog and build a cadre of followers by posting helpful hints, along with product- or service-related advice.
Flier
Develop full-page or half-page fliers to leave on counters to alert visitors to upcoming events, specials, sales, etc.
Brochures
Create brochures that feature highlights of your business or agency.
Direct mail pieces
Send postcard ads to customers, potential customers, or whole area codes.

Articles
Write and submit articles on your organization to trade publications,
Ads
Place ads for specific products and services in related publications, such as ads for dance lessons in theater programs. as well as newspapers, radio, TV, etc.
Public service announcements (PSAs)
Submit short scripts to radio and TV stations to announce anything of community interest. Free air time is available for public service notices.
Bill boards
Order a flashy billboard to run for a few months on roads widely traveled by people who may buy products or services from you.
Signs
Rent portable signs to promote special events, or install a digital sign in front of your building to alert customers to sales, specials, new products or services.
Promotional gadgets and giveaways
Order a supply of useful promotional items printed with your firm name, logo and message to distribute to the public at fairs, shows, expos, etc.
Trade show exposure
Sign up to display your products, give demonstrations and talk about your services at trade shows related to your business.
Special events
Sponsor an annual community event, such as a race or a picnic open to the public to create awareness of your company and build your brand.
Workshops, seminars, presentations
Develop a presentation to deliver in a workshop or seminar on a topic related to your business. Let participants know how your company can help them.